CINÉ GUCCI

Ciné Gucci - a world where dreams are dreamt and made real.

ONE HUNDRED reunited with Gucci to conceptualise and direct a bespoke immersive performance for the renowned luxury fashion house, bringing to life their sumptuous cinematic fantasy, Ciné Gucci.

A journey through the fantastical world of a movie studio, Ciné Gucci is a pathway to stardom along which guests encounter a cast of movie makers, starlets and chorus boys. Here, intimate backstage moments transform into dazzling cinematic musical sequences, amplifying the imaginative flair, romance and allure of Gucci.

Ciné Gucci ran for twelve days, transporting hundreds of the most beloved Gucci customers into a commerce space like no other. It continued our exploration with Gucci into the future of retail, emphasizing the importance of unique experiences, forging profound emotional connections, and nurturing genuine care for each individual.

Ciné Gucci Studios | Shanghai, China | Autumn 2022

Presented by Gucci I Produced by SMG Live I Production by K2