METAMORPHOSES

To place jewellery on your body is to metamorphose.

For global fashion powerhouse Gucci, ONE HUNDRED created Metamorphoses - a transformative journey through a lush oasis where the jewellery of Gucci sprang to life.

Our sensual and elegant interaction individualised the intimacy and emotion brought by wearing jewellery, while a personalised journey enfolded guests in luxury from the moment they embarked upon their Gucci odyssey.

ONE HUNDRED worked with Gucci to reimagine the sales experience, transforming and elevating Gucci’s interaction with their customers.

In each moment and for every customer, a mesmerising, personalised offering unfolded.

Heng Fu Arts Centre | Shanghai, China | Autumn 2021

Presented by GUCCI I Produced by SMG Live I Production by K2