MOSCHINO X BUDWEISER

Do you dare?

During Shanghai fashion week ONE HUNDRED created a lavish party filled with immersive performance to celebrate the international debut of the Moschino X Budweiser capsule collection and AB InBev's latest beer - Pulse. This fantastical and flamboyant event marked Moschino's inaugural introduction of a product range in Asia.

Held in Shanghai's legendary Paramount Ballroom and attended by Moschino creative director Jeremy Scott, ONE HUNDRED created a mix of on stage extravaganza and close encounters to entice guests, engaging them in a transportive fantasy of Shanghai in the 1930s.

“People were immersed in joy, romance and mystery...You couldn’t help but fall in love with the magical world created."

Elle

“...we were transported back to the heydays of the dance hall, with a tarot card reader, dancers, magicians and so much more.”
Harper's Bazaar

Paramount Ballroom | Shanghai, China | Autumn 2019
Presented by Moschino and Budweiser | Production by Shang Yan and Apax